1-12. Visit www.instituteofcustomerservice.com and learn about the UKCSI. Write a report explaining the index and comparing the ratings for five different industries along with the national average. Are there differences in customer satisfaction among industries? Explain why or why not. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking) 1-13. Customer satisfaction indexes (CSIs) similar to the UKCSI are used in many countries. Find another country’s CSI and compare its results to those in the UKCSI. Are UK consumers more or less satisfied than consumers in the other country? Are trends in the national score similar? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)
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