1-6. Select an FTSE 100 company. How much did the company spend on marketing activities in the most recent year for which data are available? What percentage of sales does marketing expenditure represent for the company? Have these expenditures increased or decreased over the past five years? Write a brief report of your findings. (AACSB: Written and Oral Communication; Analytic Reasoning) 1-7. Some believe that social marketing is primarily effective only for bigger companies with the time and capacity to manage and update their media content. Choose a local business and evaluate its effectiveness in creating customer engagement. Is the content up to date and relevant? How does it manage its content? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking) 1-8. Use the Internet to search for salary information regarding jobs in marketing in your country or region. What is the national average salary for five different jobs in marketing? How do the averages compare in different areas of the country? Write a brief report on your findings. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)
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