1) In which of the following ways is GE like most other large companies? A) It produces hundreds of.

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1)
In which of the following ways is GE like most other large companies?
A)
It produces hundreds of products for a wide range of markets.
B)
It has an entertainment division.
C)
It has a finance division.
D)
Most of its business comes from final consumers.
E)
Most of its business comes from commercial and industrial customers.

2)
As a purchasing agent, Benni Lopez buys goods and services for use in the
production of products that are sold and supplied to others. Benni is involved
in ________.
A)
consumer buying behavior
B)
post-purchase dissonance
C)
retail buyer behavior
D)
business buyer behavior
E)
interpretive business research

3)
Business buying behavior refers to the buying behavior of organizations that
buy all of the following EXCEPT ________.
A)
products for use in production of other products
B)
services for use in production of other services
C)
products purchased to resell to others
D)
products purchased to rent to others
E)
products purchased for personal consumption

4)
In one way or another, most large companies sell to ________.
A)
consumers
B)
other organizations
C)
employees
D)
not-for-profit companies
E)
the service sector

5)
When compared to consumer markets, business markets are ________.
A)
approximately the same
B)
smaller
C)
huge
D)
somewhat larger
E)
less complex

6)
Which of the following is NOT a way that business and consumer markets differ?
A)
market structure and demand
B)
nature of the buying unit
C)
satisfaction of needs through purchases
D)
types of decisions
E)
decision processes

7)
There are many sets of ________ purchases made for each set of ________
purchases.
A)
consumer; business
B)
tangible; intangible
C)
service; product
D)
business; consumer
E)
product; service

8)
Which of the following is true about business marketers in comparison to
consumer marketers?
A)
They deal with far fewer but far larger buyers.
B)
They deal with far more but far small buyers.
C)
They deal with a more elastic market.
D)
They deal with fewer demands in fluctuation.
E)
They deal with the same decision buying process.

9)
Hewlett-Packard and Dell buy Intel microprocessor chips because consumers buy
personal computers. This demonstrates an economic principle called ________.
A)
elastic demand
B)
fluctuating demand
C)
derived demand
D)
joint demand
E)
market demand

10)
The Pure Drug Company produces insulin, a product with a very stable demand,
even though the price has changed several times in the past two years. Insulin
is a product with ________ demand.
A)
joint
B)
service
C)
inelastic
D)
elastic
E)
fluctuating

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