13-1. Describe the roles a salesperson and the sales force perform in marketing. (AACSB: Written and 1 answer below »

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13-1. Describe the roles a salesperson and the sales force perform in marketing. (AACSB: Written and Oral Communication; Reflective Thinking) 13-2. Compare and contrast the three sales force structures outlined in the chapter. Which structure is most effective? (AACSB: Written and Oral Communication; Reflective Thinking)

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