2-3. Explain the roles of market segmentation, market targeting, differentiation, and positioning in 1 answer below »

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2-3. Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy. (AACSB: Written and Oral Communication) 2-4. Define each of the four Ps. What insights might a firm gain by considering the four Cs rather than the four Ps? (AACSB: Written and Oral Communication; Reflective Thinking)

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