4-1 Discussion: In the Mix: The Four C’s and the Four P’s

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First, read the articles The New Marketing Mix: Marrying the 4 Ps and 4 Cs and Digital Marketing Model: Lauterborn’s 4 Cs. Next, identify one consumer brand to discuss, and address the following in your initial post: http://www.getbusymedia.com/the-4-ps-and-4-cs-of-t… https://www.smartinsights.com/marketing-planning/m… Briefly describe the marketing elements used to market the brand you have identified. Which marketing mix elements (four P’s or four C’s) are most suitable for promoting this brand? What similarities do you find between the four P’s marketing mix and the four C’s marketing mix? What differences do you see between the two approaches as a marketer, and as a consumer? Please use the above links to read each article and use references when answering these questions. In your response use each question above as a header. Let me know if you have any questions. Thanks!


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