Add images to powerpoint/revise please
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This is the feedback from the professor
Please go back and include images throughout your presentation.
Learning Objective 1.1: Identify customer expectations.:
MEETS EXPECTATIONS | |
2 | Response demonstrates an understanding of customer expectations. Response includes the current state facing consumers. Response is aligned with the business case. |
Additional Comments: What about the CSR and sustainability policies of the company? |
Learning Objective 1.2: Identify market trends that may impact a company’s success.:
EXCEEDS EXPECTATIONS | |
3 | Response demonstrates the same level of achievement as “2,” plus the following: Response includes a discussion of future, emerging trends worth watching that may positively impact the company |
Additional Comments: |
Learning Objective 2.1: Conduct SWOT analyses of market trends.:
EXCEEDS EXPECTATIONS | |
3 | Response demonstrates the same level of achievement as “2,” plus the following: Response includes an analysis of the risks of not addressing each of the trends. |
Additional Comments: |
Learning Objective 2.2: Recommend tactical and/or strategic responses to market opportunities and threats based on a SWOT analysis.:
EXCEEDS EXPECTATIONS | |
3 | Response demonstrates the same level of achievement as “2,” plus the following: The recommended actions identify other, less desirable alternatives and explain why they are not as attractive. |
Additional Comments: Good updates here. |
Learning Objective 3.1: Recommend marketing actions that take into consideration their impact in the areas of ethics, corporate social responsibility, and sustainability.:
EXCEEDS EXPECTATIONS | |
3 | Response demonstrates the same level of achievement as “2,” plus the following: Where the recommendation does not align with any of these policies, suggestions on how to bring the recommendation into alignment are included. |
Additional Comments: |
Learning Objective 4.1: Create an executive summary to communicate market analysis and recommendations.:
MEETS EXPECTATIONS | |
2 | The executive summary is well organized and concisely and clearly highlights the key points of the remainder of the presentation. The summary presents a strong argument to support the business case for addressing the trends. |
Additional Comments: I would have liked to see figures with your summary. |
Learning Objective 4.2: Create a comprehensive description of market trends as well as the opportunities and threats that may result from the trends.:
EXCEEDS EXPECTATIONS | |
3 | The description of the market trends is comprehensive from the standpoint of the Five Forces model. The interaction of the competitive forces model with the identified strengths and weaknesses are discussed. |
Additional Comments: Good updates here. |
Learning Objective 4.3: Demonstrate an understanding of the marketplace through the creation and presentation of recommendations.:
EXCEEDS EXPECTATIONS | |
3 | The recommendations are clear and demonstrate an understanding of the marketplace. The recommendations also consider the implications of implementing one or all of them. |
Additional Comments: |
Written Communication PS 1.1: Use proper grammar, spelling, and mechanics.:
MEETS EXPECTATIONS | |
2 | Writing reflects competent use of standard edited American English. Errors in grammar, spelling, and/or mechanics do not negatively impact readability. |
Additional Comments: There were still some grammatical errors throughout the presentation. Please make sure to work with the Writing Center in the future. |
Written Communication PS 1.2: Organize writing to enhance clarity.:
EXCEEDS EXPECTATIONS | |
3 | Writing is consistently well-organized. Introductions, transitions, and conclusions are used effectively to enhance clarity, cohesion, and flow. |
Additional Comments: |
Written Communication PS 1.3: Apply APA style to written work.:
EXCEEDS EXPECTATIONS | |
3 | APA conventions for attribution of sources, structure, formatting, etc., are applied correctly and consistently throughout the paper. Sources are consistently cited appropriately and accurately. |
Additional Comments: |
Written Communication PS 1.4: Use appropriate vocabulary and tone for the audience and purpose.:
EXCEEDS EXPECTATIONS | |
3 | Vocabulary and tone are consistently tailored to the audience and effectively and directly support communication of key concepts. |
Additional Comments: |
Technology PS 3.1: Use images and layout of presentations to effectively communicate content to a specific audience.:
NEEDS IMPROVEMENT | |
1 | Images or layout provide limited support for audience understanding of key concepts. |
Additional Comments: This was still not updated. I would have liked to see more images supporting your presentation. Please go back and include these. |
Critical Thinking and Problem Solving PS 5.1: Analyze assumptions and fallacies.:
EXCEEDS EXPECTATIONS | |
3 | Response clearly and comprehensively assesses the reasonableness of assumptions in a given argument. Response provides a detailed and compelling analysis of implications of fallacies and logical weaknesses in a given argument. |
Additional Comments: |
Critical Thinking and Problem Solving PS 5.2: Generate reasonable and appropriate assumptions.:
EXCEEDS EXPECTATIONS | |
3 | Response justifies the reasonableness and need for assumptions in an original argument. |
Additional Comments: |
Critical Thinking and Problem Solving PS 5.3: Assess multiple perspectives and alternatives.:
EXCEEDS EXPECTATIONS | |
3 | Response justifies selection of chosen alternative relative to others. |
Additional Comments: |
Critical Thinking and Problem Solving PS 5.4: Use problem-solving skills.:
EXCEEDS EXPECTATIONS | |
3 | Response presents compelling supporting arguments for proposed solutions. |
Additional Comments: |

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