Business Plan 2 for Best Choice Restaurant (This is not a final exam project will not be paying more than $20)

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Complete the Business and Industry Profile and the Business Strategy. (attached is the vision and mission statements and company history if needed for background info).

Industry Profile and Overview:

Industry Analysis-Facts about your industry:

  • What is the total size of your market?
  • Key Success Factors
  • What percent share of the market will you have? (This is important only if you think you will be a major factor in the market.)
  • Current demand in target market.
  • Trends in target market—growth trends, trends in consumer preferences, and trends in product development.
  • Growth potential and opportunity for a business of your size.
  • What barriers to entry do you face in entering this market with your new company? Some typical barriers are:
  • High capital costs
  • High production costs
  • High marketing costs
  • Consumer acceptance and brand recognition
  • Training and skills
  • Unique technology and patents
  • Unions
  • Shipping costs
  • Tariff barriers and quotas
  • And of course, how will you overcome the barriers?
  • How could the following affect your company?
  • Change in technology
  • Change in government regulations
  • Change in the economy
  • Change in your industry

Business Strategy:

  • Your desired image and position in the market
  • Company goals and objectives
    • Operational
    • Financial
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Competitive Strategy
    • Cost Leadership
    • Differentiation
    • Focus

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