Plagiarism 300 word count for each question. Please put all answers under questions.
1. Explain the profitability of focusing a brand. Describe the components of a brand and why customers identify that brand to your product or service. Explain the advantages when the consumer has expectations of a brand.
2. What are the purposes of a business plan? Why is an exit plan important? What do we mean by multiple futures planning? Why is this important?