Calculate the maximum wholesale price that the Rogue Outdoor can afford in order to earn a 30% profi

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Calculate the maximum wholesale price that the Rogue Outdoor can afford in order to earn a 30% profit margin on the sale of its hiking shoes if:

• $100 MSRP

• Average per unit variable cost (Wholesale price Rogue pays for hiking shoes): $50

• Total fixed costs assigned to hiking shoes: $36,000

• (Note: the simple formula in the textbook fails to take into account the fixed costs per unit)

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