MKTG 434 California State University Northridge Kodak Marketing Advertising Paper
California state university Northridge
Choose a company that you think is facing an issue, or a problem. What is the problem? and What is the background of this problem? (such as a company losing its relevance). Come up with one solution for example, one objective… “this brand needs to gain awareness, or reposition itself). Research their audience, media and strategies, and competitors trends. Do a Swot Analysis. Help a creative team to produce an ad with your Account Planning.