Running Head: SOCIAL MEDIA CAMPAIGN OUTLINE
SOCIAL MEDIA CAMPAIGN OUTLINE 5
Social media campaign outline
Alcohol in U.S. Society
a) Hook: Can social media campaigns help in solving the problem of alcohol use among teenagers?
b) Background information: Alcohol has always been a drug of choice among youths. A lot of young individuals are going through the consequences of drinking too much and at the very early stages of their lives. The problem of underage drinking has become a major health issue (Alert, 2006). Excessive drinking has been linked to the increase in the number of cases of depression and deaths among youths.
c) Thesis: The youths form the largest percentage of social media users, thus using various social media platforms to denounce alcohol drinking among youths can be very effective.
a) The rationale for selecting the teenagers and youths into alcohol consumption
i. Claims have been raised that more than 5000 youths aged below 21 years die annually as a result of drinking alcohol.
ii. Despite actions from numerous agencies to stop youth drinking, this habit is still on the rise.
iii. Youths can be easily reached out through social media campaigns since they are among the most active groups on most social media platforms.
b) Facebook works best for teenagers and youths.
i. Facebook is the most used social media platform among youths.
ii. A survey found out that up to 78% of youths were active Facebook users (Anderson & Jiang, 2018).
iii. The huge proportion of youths using Facebook will ensure that the campaign reaches out to more individuals.
c) Evidence-based program for the model
i. The model will use an addiction medication program to deal with the issue of alcohol consumption among youths.
ii. It will play a critical role in helping alcohol addicts to win over the addiction.
d) Types of messaging and components
i. The campaign will involve sending direct messages to the target group.
ii. Creating posters, visuals, and audiovisuals and posting them on Facebook for the youths to read and listen to.
iii. Conducting online conversations on the effects of drinking alcohol.
iv. Creating groups and pages where the youths can share their various experiences on drinking.
e) Program success
i. The program’s success will be measured by the number of youths who will report having an issue with drinking.
ii. It will also be measured by the number of youths who will be assisted in quitting drinking, and especially alcohol addicts.
iii. The number of likes, shares, and youths engaged in the online campaign will also be used as a measure of success for the program.
Alert, A. (2006). Why do adolescents drink? What are the risks, and how can underage drinking be prevented. National Institute on Alcohol Abuse and Alcoholism.
Anderson, M., & Jiang, J. (2018). Teens, social media & technology 2018. Pew Research Center, 31, 2018.