• Company’s products/services, highlight key ones • Market covered – geographical & user…

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• Company’s products/services, highlight key ones
• Market covered – geographical & user segments
• Revenue, no of employees, profitability
• Competitive strategy eg low cost, innovation etc
• Brief history of performance (eg 3-5 yrs)
• Any significant event
PESTEL analysis
• Consider developments, trends, indicative incidents, at all levels: global, regional, national
• Identify PESTEL clearly, and those that will impact firm
• Discuss possible impact on industry, and specifically on the firm itself
– In terms of opportunities & threats
– Direct &/or indirect
– How focuses might interact and impact firm
– Any current or foreseeable key developments, and what will be the impact?
Industry analysis (5 forces)
• Explain each and every force, why it is weak, strong or moderate
• Discuss any interconnectedness eg increased threat of entry may increase supplier bargaining power
• Discuss links between any of the 5 forces and the PESTEL forces eg social changes may increase threat of substitutes
• Overall future impact, in terms of opportunities and threats CLICK HERE TO GET MORE ON THIS PAPER !!!

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