Complete 14 pages APA formatted article: Canadian Immigration Advertising. To convince people about migrating to Canada, there should be fundamental reasons to captivate different prospects from vario

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Complete 14 pages APA formatted article: Canadian Immigration Advertising. To convince people about migrating to Canada, there should be fundamental reasons to captivate different prospects from various nations to seriously consider the idea. Popular wants and needs ought to be considered. This research paper identifies specific advertising which was created almost a century ago to invite immigrants into Canada. It became one of the landmark campaigns known to have brought about the conversion of this country into a nation with various cultures.

&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp. This research’s main objective is to discover how the 1896-1914 advertising campaign of the Canadian government under the Liberals became a success, and to explain why there was a success indeed. To be clear about the topic, there will have to be a definition of effective advertising and identifying the criteria for it to be successful.

Literature Review

&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp. With advertising effectiveness for a topic, a widespread understanding of this part of the business was taken from John Bartle’s description of excellence in advertising. And this is the fact that advertising must be seen as a marketing tool for a business plan to improve operations to achieve a target. (Butterfield, L. 2012, p. 26)

&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp. Lee, M., and Johnson. C. (2005, p.3) defines details of advertising as

“a paid commercial, nonpersonal communication about an organization and its products or services that are transmitted to a target audience through mass media such as television, radio, newspapers, magazines, direct mails, outdoor displays, or mass transport vehicles.”

From 1896 to 1914, mass media mostly through newspapers and pamphlets was utilized in the Canadian government’s advertising campaign. This will be seen against an international and national background during the time of the Liberals’ performance in governing Canada, its citizens, and resources. A book by Careless, J.M.S. (2005, pp. 301-326) gives a vivid overview of&nbsp. Prime Minister Laurier and the Liberals’ fortunate circumstances, which was gratefully supported by advertising initiatives to achieve the desired objective of populating Canadian prairies with immigrants who can make the lands productive to meet European and American increases in Demand for food supply.

&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp.&nbsp. Like Hans Frederick Dahl, other authors believe that the term “mass media” did not appear in Canada until 1920. (Allen, G., and Robinson, D., 2009).&nbsp.

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