Complete 6 pages APA formatted article: Target Groups for Marketing and Advertising Campaigns.
Expensive Jeans- young people who are single and have no kids will have the motivation to buy expensive jeans, one because they do not have the expenses that their peers with children do, and two because expensive jeans arguably have social value, something that young people will value. Young married people with no kids likewise may have the disposable income to buy expensive jeans because of their social value, as signals of social status and earning power. Full nest and single parents, middle-aged, and older people may not have the motivation to buy expensive jeans (“The American Society: Families and Households” 190).
On the other hand, when it comes to the trip to Cancun, again those with more disposable income may have the motivation to purchase the trip. Older people with disposable incomes, middle-aged empty nesters both married and single, and young people with no kids all may have the motivation and may probably purchase the trip. In terms of the Household Life cycle, therefore, both the young and those who are older, who have empty nests, those who are married, and those who are single all have the motivation and are they likely customers for the trip to Cancun (“The American Society: Families and Households” 190).Breakfast bars are the probable purchase of young people across all groupings in the household life cycle, from singles to single parents, to married people with and without kids, because of the way the breakfast bars signify movement and convenience, as well as price consciousness and easy availability, whereas older people and middle-aged people may have different food preferences for breakfast. The latter groups in the household life cycle may prefer cooked breakfast food, either cooked at home or in restaurants and even fast food outlets, having more money for breakfast and in the case of older people more time and a greater concern for health and nutrition in food (“The American Society: Families and Households” 190).