Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company’s launch of a new and unique product/service (not already offered). Your marketing team’s mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company’s goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product’s strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand’s position in the competitive environment.
Create a company name: The High jackers
Create a new and unique (not already offered) product or service the company will be launching: Automatic Jack
Obtain your instructor’s approval for the team’s product or service before beginning this project by having one team member private message the instructor what the team has decided on.
Create a minimum of 300 words and maximum 400 words report covering the following:
- Identify your target market and what segmentation criteria you use to identify it.
- Prepare a SWOTT analysis.
Cite a minimum 1 peer-reviewed sources.
Format your paper consistent with APA guidelines.