Compose a 2000 words assignment on globalization in the perspective of international marketing. Needs to be plagiarism free! The issues discussed in this paper highlight the operational changes that a firm needs to make in order to successfully implement international marketing strategies. It also covers the different issues faced by the firms of both host and domestic countries that arise out of globalization.
Since the 1980s, the concept of globalization has evolved as a worldwide trend. Globalization is the interdependence of several economies all across the world which enables them to leverage the comparative advantages of each other (IMF, 2008). Globalization has opened up the global business market so that different nations can make easy trades with each other. The advent of technology and improved transportation system has eased overseas trading, thereby helping the organizations to expand its business across the national border. Thus Globalization has helped several firms to make global expansion which has also helped to improve the economic conditions of several developing countries (National Geographic, 2015).
The integration of trade, economies, finance, and business market across the national borders are the primary characteristics of Globalization (Ritzer, 2008). The concept of Globalization is not a new one, however, it has been evolving over the years has made the global business market more connected than before. The economic and social structure of several nations has been improved by the impact of globalization which as a result has positively influenced international trading. However, there are also some negative effects of globalization as well that have inflicted certain long term effects on trade activities (Ritzer, 2008).
Globalization signifies the world as an individual space, where the nations can interact freely and involve in different business activities. The definition of International Marketing has been redesigned by the advent of globalization. .