Developing Global Products and Brands

MKT 4468 Troy University Developing Global Products and Brands Discussion

mkt 4468

Troy University

MKT

Question Description

 

Chapter 10. Developing Global Products and Brands (20 points)

Instruction: Type Answers for all Questions (single space). Post your Answers here.

 

  1. (10 points) Read carefully Textbook Chapter 10 and the Power Points; then Answer the following Questions:
    • Discuss, in-depthReasons for Product Standardization in Global Markets. What are some Benefits and Challenges in Product Standardization? (see textbook p 397 – 404)
    • Discuss, in-depthReasons for Product Adaptation in Global Markets. What are some Benefits and Challenges in Product Adaptation?

 

  1. (10 points) The Textbook (-. 390 – 391) explains how Starbucks’ Introduced Coffee to Chinese Markets using Product Adaptation StrategiesSelect a Product (possibly/assume New to the Chinese markets; give Name and Picture of the Product). Discuss, in-depth, How you would Introduce that Product (you have Selected/Identified) to Chinese Markets.

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