explain the concept of SWOT Analysis and provide an example about its application on opening a new restaurant

MAR 100 BMCC Cloud Race Gets More Interesting & Confusing Article Questions

MAR 100

Borough of Manhattan Community College

MAR

Question Description

 

1)Please explain the concept of SWOT Analysis and provide an example about its application on opening a new restaurant

2)To maximize profits is it better for a firm to sell special (almost unique and differentiated) products or generic products? Why is product differentiation important for firm profitability? An example of a company?

 

3) Please explain where Modern Marketing comes from and how it is related to the concept of productivity

4) Please explain the target market concept and provide a brief description of the marketing mix elements.

5) According to the attached article, which is the industry analyzed? Approximately, what is the dollar value of sales in this industry? What is the forecast for sales growth in the coming years? What are reasons for this forecast?

6) Which company is the market leader in this industry? Can you calculate approximately how high is its market share? How high are its estimated sales in dollar terms? What was its sales growth from the previous year?

7) Which company is the second in sales in this industry? Can you calculate approximately how high is its market share? How high are its estimated sales in dollar terms? What was its sales growth from the previous year?

8) Which company is the third in sales in this industry? Can you calculate approximately how high is its market share? How high are its sales in dollar terms? What was its sales growth from the previous year?

9) Based on the article information, what is the market penetration by this industry of the business computing work loads? What does this imply for building infrastructure costs in the coming years?

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