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Students will choose a company of their liking and use any of the 2 (qualitative or quantitative) research and analysis methods to demonstrate selected perceptions (approved by the faculty) of the company. This project requires you to research, review, and analyze perceptions of the company. Specifically, your research paper will include the following:

  • Provide background information on the chosen organization
  • Description of the diverse literature available on varied research methods
  • Identify the type of research method to be used and justify the reasons for using a particular approach
  • Undertake the research method for data collection and analysis and present the findings

Present your findings as a Word document of 5–6 pages (body of paper) formatted in APA style.

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