Philosophy 458 homework

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In 1997, Apple, Inc. supported its “Think Different” marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

 

Find a copy of this commercial, also known as the “Crazy Ones” commercial, on the Internet and watch it.

 

Identify the 17 individuals shown in the background and, as a team, discuss the following questions:

 

 

  • What is the value of imagination and thinking outside the box with regard to their contributions?

 

Summarize your findings in a 350- to 700-word word paper and be prepared to discuss them in class and add a conclusion

 

Format your summary consistent with APA guidelines.

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