how data analytics can be used to create strategies for sustainable organizational success

Purpose

This assignment illustrates how data analytics can be used to create strategies for sustainable

organizational success while integrating the organization’s mission with societal values. You’ll

apply statistical time series modeling techniques to identify patterns and develop time-dependent

demand models. You’ll practice organizing and delivering a presentation to senior decision-

makers. The PowerPoint presentation includes an audio component in addition to speaker notes.

Scenario: A city’s administration isn’t driven by the goal of maximizing revenues or profits but

instead looks at improving the quality of life of its residents. Many American cities are

confronted with high traffic and congestion. Finding parking spaces, whether in the street or a

parking lot, can be time consuming and contribute to congestion. Some cities have rolled out

data-driven parking space management to reduce congestion and make traffic more fluid.

You’re a data analyst working for a mid-size city that has anticipated significant increments in

population and car traffic. The city is evaluating whether it makes sense to invest in

infrastructure to count and report the number of parking spaces available at the different parking

lots downtown. This data would be collected and processed in real-time, feeding an app that

motorists can access to find parking space availability in different parking lots throughout the

city.

Instructions: Work with the provided Excel database. This database has the following columns:

 LotCode: A unique code that identifies the parking lot

 LotCapacity: A number with the respective parking lot capacity

 LotOccupancy: A number with the current number of cars in the parking lot

 TimeStamp: A day/time combination indicating the moment when occupancy was measured

 Day: The day of the week corresponding to the TimeStamp

 Insert a new column, OccupancyRate, recording occupancy rate as a percentage with one

decimal. For instance, if the current LotOccupancy is 61 and LotCapacity is 577, then the

OccupancyRate would be reported as 10.6 (or 10.6%).

 Using the OccupancyRate and Day columns, construct box plots for each day of the week. You

can use Insert > Insert Statistic Chart >Box and Whisker for this purpose. Is the median

occupancy rate approximately the same throughout the week? If not, which days have lower

median occupancy rates? Which days have higher median occupancy rates? Is this what you

expected?

 Using the OccupancyRate and LotCode columns,construct box plots for each parking lot. You

can use Insert > Insert Statistic Chart >Box and Whisker for this purpose. Do all parking lots

experience approximately equal occupancy rates?Are some parking lots more frequented than

others? Is this what you expected?

 Select any 2 parking lots. For each one, prepare as catter plot showing occupancy rate against

TimeStamp for the week 11/20/2016 –11/26/2016. Are occupancy rates time dependent? If so,

which times seem to experience highest occupancy rates? Is this what you expected?

Presentation:

Create a 10- to 12-slide presentation with speaker notes and audio. Your audience is the City

Council members who are responsible for deciding whether the city invests in resources to set in

motion the smart parking space app.

Complete the following in your presentation:

 Outline the rationale and goals of the project.

 Utilize boxplots showing the occupancy rates for each day of the week. Include your

interpretation of results.

 Utilize box plots showing the occupancy rates for each parking lot. Include your interpretation of

results.

 Provide scatter plots showing occupancy rate against time of day of your selected four parking

lots. Include your interpretation of results.

 Make a recommendation about continuing with the implementation of this project.

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