Individual ProjectUnit: 4 Product Promise and Guarantee

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Key Assignment

Part 1

Develop your Customer Satisfaction and Product Guarantee Plan for the product that you selected in Phase 1.

Your plan will include the following:

  • Section I: Company and Brand Information
  • Section II: Product Pitch Script
    • This section will optimize the perfect pitch for selling your brand.
    • It includes features and benefits of the product.
  • Section III: Cross-Selling and Promotional Opportunities
    • This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty.
    • Develop 1 promotional campaign for selling these complementing products.

Part 2

Prepare a Product Promise and Guarantee Section for your plan based on your research and experiences throughout Weeks 1–4. Add this information as Section IV of the plan.

Final Key Assignment Sections

  • Section I: Company and Brand Information
  • Section II: Product Pitch Script
    • This section will optimize the perfect pitch for selling your brand.
    • It includes features and benefits of the product.
  • Section III: Cross-Selling and Promotional Opportunities
    • This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty.
    • Develop 1 promotional campaign for selling these complementing products.
  • Section IV: The Product Promise and Guarantee

Please submit your assignment.

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