Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a…

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Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign.Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for , then address the importance of the following:

and rebranding alignment with it

Defining features of the product/service

Current competitors

How the company is differentiating itself from competition

What is your substantiated opinion of the potential rebrand effectiveness?

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