Marketing Debate: Does Marketing Create or Satisfy Needs? Marketing has often been defined in…

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Marketing Debate: Does Marketing Create or Satisfy Needs?

Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need.

Take a position:

1. Marketing creates unnecessary “wants” and “needs” in the minds of customers to sell more products/services.

2. Marketing only satisfies pre-existing (sometimes not so obvious) “wants” and “needs” of customers with new products/services.

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