marketing sim balance score card

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Review “MKT-607 – Marketing Management: The Marketplace Simulation” to prepare for participating in the Marketplace Live simulation.

Balanced Scorecard’s are evaluated after Quarter 8 results are recorded.

The simulation requires that students develop a strategic focus based upon market research. An analysis of market research will allow students to identify target markets, select geographic sales offices, design brands (personal computers), and develop pricing and advertising. The simulation is designed as a start-up company’s market entry into a new market, in this case personal computers sold on a business to business (i.e., not to the consumer) market.

There are 8 decision periods, effectively quarterly periods over a 2-year time frame. The first year (i.e., the first 4 quarters) is used to assess the market, develop a strategy, and test marketing tactics. The second year (the next 4 quarters) calls for a full market rollout.

Teams and individuals are evaluated using a “balanced scorecard” unique to Marketplace Live but consistent with a balanced scorecard approach used in business today.

Quarter 8 is the final set of decisions for the second year of business. Start by taking a look at how well you did in the previous quarter. In addition, your competition is likely to have made a number of adjustments in their strategy as well. You should see if they have become a stronger or lesser threat.

Submit your Balanced Scorecard and Quarter 8 Decisions. (Note: Your Final Report to the Board will be due by the end of Topic 8.)

You are not required to submit this assignment to Turnitin.

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