Markup Pricing Strategy

Markup Pricing Strategy & Technique Discussion

Question Description

 

Discuss the following pricing methods:

  • Markup pricing
  • Target-return pricing
  • Perceived-value pricing
  • Value pricing
  • EDLP
  • Going-rate pricing
  • Auction-type pricing

As a consumer, which do you prefer? Why? If the average price were to stay the same, which would you prefer an organization to do: (1) set one price and not deviate; or (2) employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions.

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