Module 4: Portfolio Milestone

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For your final project, your goal is to create a marketing campaign for an invented company. Your task for this assignment is to invent three domestic companies as potential subjects for your final project. For example, you may choose to invent your own coffee company, mixed martial arts gym, new search engine, Internet clothing store, or pet boarding spa.

Use the table below to identify each company’s name, a competitor, and the similarities and differences between the company’s product(s) and service(s) and its competitor.

Company 1:

Competitor:

Similarities:

Differences:

Company 2:

Competitor:

Similarities:

Differences:

Company 3:

Competitor:

Similarities:

Differences:

Submit the completed table here for your instructor to review. Based on feedback from your instructor, you should be ready to move forward with one of these companies for your final project.

NO personal anecdotes, or use of contractions, first or second person voice.

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