you should have finalized your selection of either a political campaign or a non-profit organization to raise funds for, and created an outline of how you will be raising these funds.
Your final project is the preparation of a Finance Plan for your chosen campaign, organization or association.
Now, it’s time to put the pieces of your final project together into a cohesive, narrative plan. Most plans are between 15 and 30 pages long. Include all revised attachments in an appendix: Major Donor Profile; Event Plan; Direct Mail Package; Telemarketing Script; and Digital Email Appeal, Internet.
Please include a cover memo of up to three pages in length that explains your plan and why you chose to use the fundraising techniques you’ve recommended (for example: personal solicitation, finance committees, major donors, events, direct mail, telemarketing, the Internet). Introduce each section with your recommendations, based on net income. This memo must be addressed to your potential client. Think of it as an executive summary.