Operation management

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  • ZARA: FAST FASHION

What are the distinctive features of ZARA’s operations strategy that support its business strategy?How? Work the numbers!Compare ZARA to an ‘average’ retailer with similar posted prices. (Assume that the retail price is twice the manufacturer’s selling price to the trade.)What are ZARA’s advantages and disadvantages? How are ZARA’s operational and strategic ‘choices’ linked together to support its quick-response capability and to create sustainable competitive advantage and overall long term profitability?Are there any ‘weaknesses’ in ZARA’s system – any challenges to continued growth and increasing profits?How should ZARA grow?What recommendations would you make to Inditex CEO Jose Maria Castellano?

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