Q5 – Customer target: What kind of customers should Tim Horton target in a foreign market? How do the differences in customer groups, if any, influence product offering and store operations? Please be as specific as possible.
Q6 – Recommendations for international expansion: What do you think of Tim Horton’s international strategy? Do you think the company has been successful in internationalization so far? What specific recommendations do you have for Tim Hortons in terms of international explanation and management in the next five years?
Q7: Competing in China: Considering early entrants of competitors such as McDonald and Starbucks, how do you think Tim Hortons should position itself in China in order to perform well in the market?