Self-Concept and Consumption: Consumption Biography

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Create a presentation that focuses on self-concept and consumption. You may use MS PowerPoint, Prezi, Keynote, or any other presentation software you are comfortable using.

For this assignment, you’ll create a consumption biography. Using a camera or smartphone, take photos of five of your favorite possessions. These can range from shoes to cars to houses to jewelry to skis to crockpots and so forth.

For each possession, describe what is says about:

  • Your personality
  • Your sense of self—this can relate to any of these: ideal, actual, torn, looking-glass
  • Self-image congruence—does this possession match some aspect of your self-image?
  • Brand loyalty—are you loyal to this brand?

Finally, synthesize your findings about these possessions and what they say about your consumer behavior.

Your presentation must be 8-10 slides (does not include title or reference slides). Include well-written speaker notes and informative graphics, and format according to CSU-Global Guide to Writing & APA. Include at least four scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.

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