Spin Doctors Paper: “Spinning” a situation or image is a common persuasive practice. It is quite often used to shape public opinion (or reshape it, as the case may be). In fact, spinning is such a common practice that you may not even be aware of it. That’s what this assignment is for – to make you more aware of it!

To begin this assignment, first define spinning. The authors of our text briefly mention “spin doctors” in Chapter 4 as a type of image restoration:

“to generate favorable publicity and avoid unfavorable media coverage […] one of their primary missions is to maintain the credibility of the host institution.” Now, define spinning for yourself, using outside sources – just make sure to justify your use of whatever definition you choose.


1. For this assignment, find a person, product, or event that is in trouble and in serious need of spinning.

2. Explain why you feel a “spin” is needed.

3. After you have described the context, proceed to design your OWN spin. How would you attempt to reshape public opinion by creating a more positive image for this person, product, or event? Why would your methods be effective where current practices are not?

4. Finally, answer the following question both generally and with reference to your particular spin: Is spinning the truth wrong? Why or why not?

The finished paper should be 5 pages, double-spaced, utilizing at least 10 terms, theories, and/or examples from our text, and including an MLA works cited page OR APA reference list. Make those text references bold for me to plainly identify. I do include grammar, spelling, and typos as a part of grading. Make sure to proofread your work!

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