Strategy Formulation and Processes

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On the attached document,

For the first section, add the history and start of DQ the mission and vision statement. The statement can be included, explained, and personal ideas are to be shared. For example, do you like the statement? Was there anything surprising about it? The second topic is the SMART goals ***. For the industry and SWOTT analysis, you can do this in paragraph format (will help you achieve the minimum word count). The last topic is the perceptual map. You can either put the map together through your computer (Attached) ***The perceptual map should have an explanation included as to why you included the material within the map. There should be roughly 10 sources at the end of the paper. I would recommend having titles for each of the topics that you are covering in the paper (will help it look more professional).

Also look into the mergers they have been apart of like with Orange Julius and the Grill and Chill chain they started.

Next look into the SMART goals and how they relate to Dairy Queen and what the company wants to do and where they want to go.

***Creating S.M.A.R.T. Goals






Specific: A specific goal has a much greater chance of being accomplished than a general goal. To set a specific goal you must answer the six “W” questions:

*Who: Who is involved?

*What: What do I want to accomplish?

*Where: Identify a location.

*When: Establish a time frame.

*Which: Identify requirements and constraints.

*Why: Specific reasons, purpose or benefits of accomplishing the goal.

EXAMPLE: A general goal would be, “Get in shape.” But a specific goal would say, “Join a health club and workout 3 days a week.”

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