a 8 page reflection paper on yourself and how consumer behavior effects your personal buying behavior and consumption each day. This paper is about YOU ! Please write on the following topics and discuss the concepts of each that match a self- assessment of your daily behavior. Please refer back to the textbook to review concepts we have discussed this semester. The following are the topics to be included.
I. What is Consumer Behavior and why I care?
II. Describe your Personality, Lifestyle and Self Concept that drives your CB.
III. Describe your Motivation and Emotions that drives your CB.
IV. Describe your Group and Interpersonal style that drives your CB.
V. Describe the Microcultures that you operate in each day and how that drives your CB.
VI. Describe the value that you bring to the marketplace.