The Purina Story Emarketing unit 3
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For this assignment, read “The Purina Story” Attached. Once you have read and reviewed the
story, respond to the following questions, with thorough explanations and well-supported rationale.
1. Review Exhibits 6.2 (Attached) and 6.14 (Attached). What conclusions can you make about Purina’s customers
and brand based upon these and the opening story?
2. Classify each of the research methods used by Purina using concepts from Chapter 6.
3. Visit Purina.com. Do you find any of its services ethically objectionable? Why, or why not?
4. Review the privacy policies of Purina.com. What does the privacy policy cover that reassures you? Is there
anything of concern?
Your paper should be a minimum of TWO pages in length, double-spaced
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