This is a discussion thread by my classmate I want to reply onit Singapore Airlines is a successful

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This is a discussion thread by my classmate I want to reply onit Singapore Airlines is a successful airline company, they servemany customers daily. My suggestion is that they should changetheir focus to customer retention because they have many customersalready. Customers that purchase because of current promotions arelikely to move to the next competitor after the promotion is over(Hoffman K.D., 2017). An example of a company improving customerretention is “Netflix, which charges a monthly subscription rate of$8.99 for new sign-ups to its streaming service while charging$7.99 to its current subscribers” (Lee S., 2017). This strategywill create strong customer relationships and therefore build aloyal customer base, instead of attracting short-term customerswith promotions. My suggestion is that they create a customer loyalty program. Doyou have any other suggestions, in which they could implement thisstrategy? Thank you. ABC Hoffman, K.D., & Bateson, J.E (2017) Services marketing:concepts, strategies, & cases.Boston, MA: CengageLearnings Lee, S., & Fay, S. (2017). Why offer lower prices to pastcustomers? Inducing favorable social price comparisons to enhancecustomer retention. Quantitative Marketing &Economics, 15(2), 123-163. Retrieved fromhttps://libsecure.camosun.bc.ca:2443/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=122859110&site=eds-live Attached

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