This video focuses on the selling of a high involvement product for a particular life style segment. It demonstrates how a highly committed and motivated sales force can create excellent customer service and high levels of customer satisfaction. This is important because Wheelworks relies on word-of-mouth communication from satisfied customers. 1. What is the key to Wheelworks’ success? 2. How does Wheelworks motivate the sales force to provide excellent customer service? 3. How does word-of-mouth communication play a key role for Wheelworks?
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