Marketing Journal – Chapter 5.The Macroenvironment Factors

Please refer to Exhibit 5.4 The Macroenvironment (pg 109) to complete this post.

Exhibit 5.4 The Macroenvironment (pg 109) to complete this post.

1.The _____ is the center of all marketing efforts.

2. Name the six macroenvironmental factors (CDSTEP).

C =

D =

S =

T=

E =

P =

3.With regard to your chosen good, select and include the name of one of the six macroenvironmental factors. Discuss how that factor impacts (or could impact) your good. Include a specific example directly related to your good. Include the internet address of your source. This is the secure site information at the top of the page.

4.With regard to your chosen good, select and name a second of the six macroenvironmental factors. Discuss how that factor impacts (or could impact) your good. Include a specific example. If there is not an example for your good, select a similar good for which there is a specific example. Include the internet address of your source.

this is the marketing journal the book is on the mcgrawhill