Understanding the Sport Product and the Relevance of Marketing Case

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Case Assignment

You may have heard the term sport marketing in many contexts. To some it is the selling of goods and services to generate a profit while others associate it with advertising and public relations.

Using information from the assigned readings and your own research, write a paper that discusses the relevance of marketing as it applies to a sport product.

Address the following in your paper:

  1. Discuss the characteristics of sport marketing.
  2. How can marketing benefit a sport product?
  3. Identify and discuss some of the challenges associated with sport marketing.

Assignment Expectations

To receive maximum credit, you must demonstrate understanding of context and purpose of the assignment by bringing all required elements (described above) to the discussion, and meeting additional expectations (described below).

The expected length of your Case Assignment is approximately 2½–3 pages.

Use at least three in-text references, preferably including one that is not provided in the assigned readings.

As master’s-level students, you are expected to develop strong skills for reviewing literature. (Students must conduct additional review of the literature as necessary.)

Your Bibliography and overall paper must be formatted properly in APA format and style.

HINT: To ensure a well-organized paper, begin your discussion with an introduction (including purpose statement), and then list the three or four main ideas that you will address. Be sure to include a section for each main idea, and use appropriate headings for each section. Also, provide a conclusion.

Please be sure to include ALL assignment tasks.

NOTE: If any Web link is not working, please report it to the professor immediately.


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