quick-response-essay-questions

1. Identify, examine, and discuss what you believe are the most difficult challenges that exist when companies execute price changes, including citing specific real-world examples of these challenges with the exception of example of the price change in snicker bars. Also, provide, describe, and analyze multiple companies that have met some of the specific challenges identified and/or in your answer to the previous part of this question to experience success with their price change efforts and provide, describe, and analyze multiple companies that have failed to meet some of the specific challenges. In addition, if you were a manager responsible for your company’s pricing activities, what are some specific actions you would recommend, formulate, and implement, and why? Lastly, how important are price changes to a company’s success in various markets that they target, and why?

2.

Identify, examine, and discuss what you believe are the most difficult challenges that exist when companies utilize mobile marketing as part of their marketing efforts, including citing specific real-world examples of companies’ successful and unsuccessful formulation and implementation of mobile marketing strategies and tactics with the exception of Gatwick airport for M-Commerce, whole foods with geo location Also, provide, describe, and analyze companies that you believe are effectively maximizing their levels of marketing success and companies that are NOT effectively maximizing their levels of mobile marketing success, and why? In addition, if you were a manager responsible for your company’s mobile marketing activities, what are some specific actions you would recommend, formulate, and implement, and why? Lastly, how important is mobile marketing to a company’s success, overall and in various markets that they target, and why?

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