Select one (1) journal article of your choice from the folder
named ‘AT Journal Articles’ on Moodle (see link above).
Analyse the scholarly journal article to:
(a) form an opinion about the credibility of the research, and
(b) explain how a core business communication concept
discussed in the article applies in a local industry context. You
will present your findings and analysis in the form of a written
You will also present your report to the class by way of an oral presentation.
Based on the written report you will make a 10 to 15-minute
presentation to the class during the scheduled tutorial which
summarises the findings, analysis and recommendations of the
report to the rest of the class. This is worth 10% of the total