Company of Expertise (Amazon.com) there’s no background information its all research please read

Company of Expertise (Amazon.com) there's no background information its all research please read the instructions.

1.2 Executive Summary of your analysis and recommendations (half page) (summary of your analysis).

1.3 Introduction of A2 COE IMC plan

2.0 COE promotion strategy SWOT analysis. Use a table to summarize your points.

2.1 Strengths of COE promotion strategy (3 strengths)

2.2 Weaknesses of COE promotion strategy (3 weaknesses)

2.3 Opportunities of COE promotion strategy (3 opportunities)

2.4 Threats of COE promotion strategy (3 threats)

3.0 Marketing Mix Strategies (introduction)

3.1 Product Strategy (With examples)

3.1.1 Current product 2 strengths and 2 weaknesses (Bullet and discuss)

3.1.2 Recommended product strategies (2 recommendations)

3.2 Price Strategy (with examples)

3.1.1 Current price strategy 2 strengths and 2 weaknesses (Bullet and discuss)

3.1.2 Recommended price strategies (2 recommendations)

3.3 Place strategy (with examples)

3.3.1 Current place strategy 2 strengths and 2 weaknesses (Bullet and discuss)

3.3.2 Recommended place strategies (2 recommendations)

4.0 Digital marketing Strategies (with examples and pictures): Company Website, social media, blogging, mobile phone promotions, or YouTube.

You may discuss advertising, sales promotion, public relations, or personal selling strategies instead of digital media strategies if it is better for your company.

4.1 Company website strategy (introduction)

4.1.1 Current website strengths and weaknesses (2 strengths and 2 weaknesses) (Bullet and discuss)

4.1.2 Recommended website strategies (2 recommendations). You must recommend two strategies to improve COE website. You should be creative and reasonable in your recommendations.

4.2 Social Media strategy (introduction)

4.2.1 Current social media strategy 2 strengths and 2 weaknesses (Bullet and discuss)

4.2.2 Recommended social media strategies (2 recommendations). You must recommend two social media strategies. You should be creative and reasonable in your recommendations. You need to provide examples.

4.3 Mobile phone promotion strategy (introduction)

4.3.1 Current mobile phone strategy 2 strengths and 2 weaknesses (Bullet and discuss) 4.3.2 Recommended mobile phone strategies (2 recommendations). You must recommend 2 mobile phone promotion strategies. You should be creative and reasonable in your recommendations. You need to provide examples.

5.0 Conclusion

6.0 References

7.0 Appendix

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