international marketing 49

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Please write an 800 word memo on a critical issue in International Marketing. The critical issue that you select must be the description of a trend, development, phenomenon, event or movement that is likely to impact international marketing and/or the global economy in a significant manner. A good example would be Brexit and its impact on the British economy and, by extension, the European and Global Economies. Another potential topic would be a discussion of how the economic slowdown in China is impacting the global economy. Your memo must explain the causes and the implications of the critical issue that you select. You will be graded on the basis of the clarity, quality and content of your memo. Please make certain that your memo has a clear introduction and conclusion.

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