1- Industry Analysis
5-Generic Case Questions
Proceed to answer the following questions, if applicable to the case: Â§ What is the overall business problem?
Â§ Are there any secondary business problems?
Â§ What are the larger issues? (think beyond the case)
Â§ Who are the key actors and who are the stakeholders?
Â§ Are actors / stakeholders important? If so, how do they fit into IS/IT management roles? Â§ Can you describe the company strategy? (employ a SWOT of IT Impact Map analysis)
Â§ Is the companyâ€™s core competency identifiable?
Â§ Does the company have multiple core competencies?
Â§ Is the companyâ€™s IT architecture and infrastructure identifiable?
Â§ Are there any â€œbest of breedâ€ IT applications?
Â§ Do the IT architecture and/or infrastructure have importance in the case?
Â§ Is there an IT solution? If so, what is it?
Â§ How are the IT assets (technology, relationship, and/or human) managed?
6-Specific Case Questions
Harrah’s Entertainment Inc. case specific questions to answer:
- What is the effectiveness of the Database Marketing programs?
- Why is it important to use the â€œcustomer worthâ€ in the DBMS efforts rather that the observed level of play?
- How does Harrahâ€™s integrate the various elements of its marketing strategy to deliver more than results of Database marketing?
- Can Harrahâ€™s strategy be replicated?