case study 1398

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1- Industry Analysis

2-Business Analysis

3-Strategic Recommendation

4-Case Synopsis

5-Generic Case Questions

Proceed to answer the following questions, if applicable to the case: § What is the overall business problem?
§ Are there any secondary business problems?
§ What are the larger issues? (think beyond the case)

§ Who are the key actors and who are the stakeholders?
§ Are actors / stakeholders important? If so, how do they fit into IS/IT management roles? § Can you describe the company strategy? (employ a SWOT of IT Impact Map analysis)
§ Is the company’s core competency identifiable?
§ Does the company have multiple core competencies?
§ Is the company’s IT architecture and infrastructure identifiable?
§ Are there any “best of breed” IT applications?
§ Do the IT architecture and/or infrastructure have importance in the case?
§ Is there an IT solution? If so, what is it?
§ How are the IT assets (technology, relationship, and/or human) managed?

6-Specific Case Questions

Harrah’s Entertainment Inc. case specific questions to answer:

  • What is the effectiveness of the Database Marketing programs?
  • Why is it important to use the “customer worth” in the DBMS efforts rather that the observed level of play?
  • How does Harrah’s integrate the various elements of its marketing strategy to deliver more than results of Database marketing?
  • Can Harrah’s strategy be replicated?

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