article summary 81

i will attach two article here and want you to write a 1-2 page summary for each that includes, how these article could improve the literature review of “pricing model for online store” which will be attached as well.

Also, Prepare powerpoint 8 slides that includes summary of the articles and answers for those questions here:

Conceptual Framework & Theory

1.What is the marketing theory or model discussed in the article?
2.Are the author’s conceptualization and model specification suitable?
3.Does the paper adequately capture the key theoretical relationships?

Contribution

1.What are the interesting ideas in this paper?

2.What is the contribution of this paper to the field of marketing?

3.What are the “takeaways” for marketing managers?

4.How would you develop these ideas further

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