mission statements and strategic planning

Please answer questions in apa format and total word count should be 1500 words or more. This word count does not include references at the end. Please cite with scholarly sources.Preferred organizations Baxter Pharmaceuticals or Hikma Pharmaceuticals .If you have any questions or any needed materials please let me know.


Mission statements guide an organization’s decisions and strategic plans. Locate an organization’s mission statement. Evaluate the effectiveness of the organization’s mission statement. What changes would you propose the organization make to the mission statement?


Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organization’s marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organization’s mission statement. What recommendations would you make to better align the organization’s marketing strategy with its mission?


Analyze the current and future situation with respect to the organization’s target market using the 5W Model for Customer Analysis.


Examine the organization’s external environment and make inferences as to the impact these external factors may have on the organization’s current and future marketing planning.


Identify the organization’s competitive advantage. Is the competitive advantage durable and valuable? Defend or critique the organization’s competitive advantage based upon your earlier analyses.

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