personal history or another source internet newspaper book etc identify a project that failed and talk very briefly about why i am looking for 250 words or less

From your personal history or another source (internet, newspaper, book etc) identify a project that failed and talk very briefly about why? I am looking for 250 words or less. Think of it as if you were talking through it with a CEO in an elevator in order to get his or her attention to this type of failure.

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