mk351 research paper 1

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Unit 2: Research Paper


Using social media as a marketing tool is a topic we often read about. Researching an approach a particular company has taken with respect to this means of product/service promotion will provide you with additional insight.

Unit Learning Outcomes

  • ULO 6: Explain e-commerce’s effect on buying firms, the companies they do business with, where they are located, and the prices they charge. (CLO 1)


At the end of Unit 2, a 1600 word paper is due that summarizes your research with respect how a particular business has utilized e-commerce, social media, etc., to successfully market its products/services. Your research can consist of article reviews, internet research, etc. You must not violate Park University’s guidelines with respect to plagiarism. Please view Park University’s guidelines concerning plagiarism and our Turnitin PolicyLinks to an external site.. For additional assistance concerning plagiarism, see the Turnitin Policy and Plagiarism Page.


  • Your paper must follow APA format.
  • Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
  • Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
  • Submit your paper to Turnitin via Canvas. Instructions are located here: Submitting Turnitin Assignments (Links to an external site.).
  • After you submit your paper to Turnitin, you must then make the necessary edits, such as adding citations and paraphrasing, to ensure the originality of your paper. Multiple submissions are allowed up till the due date; however, the final version should have an originality report from Turnitin that is not higher than 15%.

Due Date

  • by 11:59 p.m., Sunday, CT.

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