Read Case 1-2 “Jollibee Foods Corporation”.
*Using concepts, theories, and terms from the corresponding Chapter discuss the following:
1. The company background, the current situation and any competitive issues;
2. The potential choices and opportunities going forward.
3. Question: Should Jollibee expand in the US, why or why not?
Your paper should include a brief executive summary, 900-1200 (3-4 pages), and a recommended course of action.